Why This Matters - In Words
Society wants business to help solve societal issues.
Executives want to work for social AND financial purpose.
The historic Cop21 and new Sustainable Development Goals will require senior leaders who can lead very differently.
This is the why and how companies and senior leaders can re-equip themselves.
The world and society is changing
Becoming externally and partnership oriented
Today's senior leaders will be the decision makers for some time to come for increasingly externally driven enterprises but are often missed out in development programmes that focus on millennials and emerging leaders.
The 'no retirement' generation
Owning our lives and careers
Most senior executives need or want to continue working beyond the classic retirement age.
The 'age pyramid' is becoming an 'age sausage', hence executives will have to stay in the workforce longer. They need to know how to prepare for planned and unexpected career changes.
The real succession planning
Valuing leaders at all career stages
Succession planning is becoming a hot topic with boards. Executives leaving or retiring unexpectedly due to changing career ambitions creates havoc. New innovative thinking is needed.
The new career paradigm
Individualising career options
At some point in our careers we want to give back to society. Our priorities change.
Corporate career paths are linear and in perpetual ascendancy. Human beings are not linear.
Who We Are
We're on a mission to inspire executives and companies to use the mid to late career stage as a formidable tool for personal, company and societal growth.
Anita Hoffmann
Executiva
Anita's passion is to help executives truly own their careers and direct their formidable experience into purpose driven change inside and outside their organisations.
Anita Hoffmann is a Visiting Fellow at Cranfield School of Management Doughty Centre for Corporate Responsibility and MD of Executiva Ltd
David Grayson
Cranfield
David is a social entrepreneur; championing responsible business and sustainable enterprise.
David Grayson CBE is professor of Corporate Responsibility at Cranfield University School of Management & Director of the School's Doughty Centre for Corporate Responsibility
What We Do
Show off your projects, features, or clients in this section.
Executiva Ltd
Purpose Driven Executive Coaching, Search and Leadership Advisory
Executiva works with organisations to attract and develop socially, ethically and economically-aware global leaders.
We work with individual leaders to create purpose driven careers inside and outside their organisations.
The Doughty Centre for Corporate Responsibility
Cranfield School of Management
The Doughty Centre for Corporate Responsibility works to empower current and future managers with the knowledge, skills, and desire to lead responsible, sustainably managed organisations.
As a research centre within Cranfield University School of Management, it is uniquely positioned to engage with first-class research across disciplines, as part of the School's collective focus on ‘knowledge into action’.
Connect With Us
Join the debate!
Anita Hoffmann
David Grayson
